Innovation in thinking, focusing on building new, rich, diverse and highly competitive products associated with improving service quality, enhancing investment promotion, promoting the potential and strengths of the locality are the foundation and driving force for Ninh Binh tourism industry to develop rapidly and sustainably, contributing positively to the province's growth target of 12% in 2025. Tours to Ninh Binh

Continuously innovating products and improving service quality is one of the top priorities in tourist areas and destinations in the province to enhance the experience, discovery and attraction for tourists. Accordingly, the industry has promoted research, construction and put into operation a number of new routes, destinations and tourism products such as: opening routes 2 and 3 of Trang An Eco-tourism Area, Tuyet Tinh Coc tourist destination; building Tam Coc - Bich Dong tourist area to become a bright spot in terms of civilization, culture and safety; traditional craft village tourism; building and developing tourism models associated with agricultural and rural development, night tourism, tourism associated with festivals, events, green tourism... In particular, regularly organizing national and international events such as: Traditional festivals, Tourism Week, Festival, music festivals, international sports tournaments, creating opportunities for tourists to experience and explore culture. At the same time, contribute to promoting and spreading the image and tourism brand of Ninh Binh on the world tourism map.

With professionalism and constant innovation in tourism activities, the number of visitors and tourism revenue of the province has continuously increased, contributing positively to the growth target. In the first 2 months of 2025 alone, the number of visitors to tourist attractions in the province reached over 2.96 million, an increase of 14.5% over the same period, including 327 thousand international visitors. Tourism revenue is estimated at nearly 3,115 billion VND, an increase of more than 30% over the same period.

Ninh Binh is continuously researching and developing new tourism products with cultural characteristics and the unique beauty of the ancient capital will contribute to attracting tourists, increasing revenue, and making positive contributions to the goal of socio-economic growth and development. Gradually realizing the goal of striving to become a fairly well-off province in the Red River Delta region by 2030, basically meeting the criteria of a centrally-run city, a regional and national tourism center, with global value.